I've been getting a lot of targeted ads on my Google news feed about “Carry-on Essentials” and “Travel Must Haves,” but they’re clearly for product placement. Don’t fall for these things. You don’t need a luxury eye mask, noise cancelling headphones, and a carry-on with Bluetooth.
If you come across a post with travel tips and notice that it is full of a bunch of products they suggest you buy, or links to other major sites, don't take it seriously. Most of those people are getting paid for every click they get. They're fake tips that are geared towards making money, not helping you.